The Sure Way To Expand Your Business

Over time, a business either expands or it stays stale and dies out. Entrepreneurs have improvised various ways to expand their businesses and remain at the top of their game, if that's why you are here then you are certainly at the right place.
The most common approaches pursued typically fall into one of three categories:

Improve marketing to expand market reach (i.e. new brand, better website, new marketing materials)

Increase the size and skill set of the sales force (i.e. more sales reps, increased skill sets)

Investigate possible M&A opportunities (i.e. increase market share, expand into new markets)

If this is how you think growing a business should be approached there’s something wrong with your thinking because:

Historical marketing practices are lost amidst the expanding global marketplace, customers are more educated than ever before and don’t respond to traditional sales tactics

M&A carries with it significant investment and risk at a time when the economy remains delicate

It will be asinine to apply strategies that yielded success 10 – 20 years ago and expect results today. The world, the economy and most importantly, your customers, have evolved.

You must consider this most helpful trends in order to expand your business in this age.

You need to think and be more customer-centric – more people centric.

Mass marketing and blanket approaches to selling are no longer relevant. Anyone trying to tell you they are doesn’t have your best interests in mind.

The truth is, you can grow your business on a budget. To meet the needs of today’s customers and clients requires that you shift your attention from marketing and selling to empowering your customers. Today’s customer needs to feel valued.

Shift your attention from selling to empowering. Today’s customer needs to feel valued.

When was the last time you asked your best customers where they seek out your products and services? That’s where you should market.

When was the last time your sales force met with customers not to sell, but to learn how you can improve your product or service? That’s how you should sell.

It’s time to step out of the 1980s and stop treating customers like they’re all the same. Making meaningful connections and empowering customers is the key component of your customer attraction and retention strategy.

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